The top three most used search engines today are Google, Yahoo and MSN. Though there are a lot of other search engines in the internet, these three are trusted and proven reliable by people. However, optimizing a website in all three search engines could be a handful of task for an
SEO. When the keyword “
visit Nurnberg” is used to search, the three search engines will return different search results. This is because every search engine uses its own bots to crawl the web and algorithm to determine which website should rank higher.
Ranking #1 on the most competitive and highly searched keyword in all three major search engines is not impossible but it will take you more than hard work to get there. Search engines formulate their algorithm depending on what results they think that their users will benefit the best. The fact that search engines give different results is good for internet users. They have choices on which one can give the more accurate and useful results. For webmasters, they have an opportunity to try and rank higher in another search engines if the competition in one is too high. This is actually better than trying to rank higher in all search engines.
Search engines are probably the best innovation in the internet. It offers great services and opportunities for general internet users, advertisers and webmasters alike.