Using different keywords is the way to drive more or increase your traffic from search engines. Focusing in one keyword will not only limit the traffic that you get from search engines but it will also ring the alarm of search engines because of spamming. Let’s say you are targeting the keyword “Paris”. That keyword alone will not optimize your search rankings. It is better to use some keyword variations such as
Guide to Paris or if you are targeting accommodations, you can use
Lounges in Paris.
The idea of keyword variation is to receive targeted traffic from other relevant keywords. However, it’s not that simple. Using keywords is not just guessing what word would go well with your main keyword. You will need to find out what other key terms have high search volume over that past months. For this, using different keyword suggestion tools, such as that of Google Adwords tool, will do the trick. When doing this, remember to stay on topic. If you try to use high ranking but irrelevant keywords, your website will receive trash traffic.