TechLookz

Here are some of the basic SEO issues overlooked by this site and many more which can sink a link building campaign :

• No use of keywords on the page : The keywords they were targeting were not listed on their homepage, which most of the links pointed to. Furthermore, if the keywords were listed, they were buried in irrelevant text at the bottom of the page. Sure, we’ve all seen or even ranked sites in the top 5 on Google for terms only used in the anchor text of links, but not every competitive market is the same … put relevant text on your site!
• No Headers : Not only did the homepage not properly use the keyterms which they wanted to rank for, but they did not feature these terms in the proper H1 and H2 listing formula, before mixing the keywords in with other content.
• Duplicate Titles & Meta : 95% of the pages on the site used the same title tags & meta description tags. Furthermore, the content on each page was very similar, so the site itself is seen as an ongoing copy of its own content.
• Duplicate Pages : Doh! Over 100 links to search results which all show the same exact content!
• Code Overload : I love old coding but this site was very 1998, with no usage of CSS to clean up tables and presentation and all of the javascript code running on each page.
• Broken Links & Pages : A rather large number of the pages within the site return a 404 error or there are problems with the dynamic URLs in the internal linking, meaning that something changed in the CMS database which was not applied to the hard coded links. If the site serves broken pages and broken links, search engines think the site is under construction. Furthermore, these mistakes sour the ‘link juice’ passed throughout the site. Why would search engines want to serve their users a site in the SERPs which is under construction?
• No Alt Tags : I believe that Alt Attribute Tags are of importance not only to the blind who are using the Internet, but also to differentiate & define the images and content used within sites, which can help with rankings.
• Text in Images : Three paragraphs of text which would be extremely useful for SEO are hidden to the search engines as images. Do not hide your text.

These are only the tip of the iceberg for this mystery site, but as the changes are made, I highly expect the site to float to the top of the rankings and even dominate its niche.