U.S. sales of video game hardware and software rose 57%in March from a year earlier, industry data showed on Thursday, evidence that the industry has so far been immune to wider economic woes. Sales of gaming hardware, software and accessories hit $1.7 billion in March, led by Nintendo's Wii console, which posted its biggest non-holiday month ever, according to market research firm NPD. "
You'd never know that the U.S. economy was under distress by looking at the video games industry sales figures," NPD analyst Anita Frazier said in a statement. U.S. consumers snapped up 720,000 Wiis, driven in part by the release of Nintendo's critically acclaimed "Super Smash Bros. Brawl", which was the top-selling game with 2.7 million copies sold.
Additionally, Microsoft's Xbox 360 regained its lead over Sony's PlayStation 3 after two months of sluggish sales the company blamed on supply constraints. Consumers bought 262,000 Xbox 360s and 257,000 PlayStation 3s. "
We said as our supply issue lifted that we'd be back in the game," said Microsoft spokesman David Dennis. For its part, PS3 sales have doubled from a year earlier, and Sony said new and upcoming games such as its "Gran Turismo 5 Prologue" racing game and Konami's "Metal Gear Solid 4" stealth action title would drive sales in the coming months.
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